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Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant (Revised) communication Wendell Berry teaches us to Appetizers Wendell Berry teaches us to love our places to pay careful attention to where we are " "New York Journal of Books" In this perennial bestseller the authors argue that lasting success comes not from battling competitors but from creating "blue oceans" untapped new market spaces ripe for growth
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